Every time you hand out your business card, you make an impression. That little piece of paper does a big job for you. It introduces you professionally, creates a professional image for your brand, or sends a message to a prospect. That being said, you cannot sabotage your efforts on a business card that helps you achieve your goals.
How Much Does a Business Card Cost?
A cheap business card costs as little as $5, but before you let out a grin or pat yourself in the back for doing a good job and saving a little money, ask yourself: will a cheap business card get me some business?
So let’s say that one client will give you $2,000 worth of business each year, and you are able to retain that client for 20 years. That equals $40,000.
What if a competitor of yours meets the same client and hands him or her a beautiful and professionally designed business card that costs $100. Your competitor wins the client (because you obviously blew it with your cheap looking business card). By doing the math, you actually saved $90 on a business card (Congratulations?), but you lost $40,000 in revenue.
What is a ‘Cheap’ Business Card?
“Cheap” business card means that it is not professionally designed, or it is made from an ordinary template that hundreds of other businesses have used. It is made of inferior paper and print quality. There is so much more to this, but we know that you get the idea. To sum it up, a cheap business card gives a bad impression and shows that you are not serious enough about your business.
On the other hand, a professional-looking business card does not have to be expensive either. The trick to getting a reasonably priced business card is to look for the perfect print company that will deliver your needs without risking the quality of the business card.
A good print company will have professional graphic designers who understand your needs and are able to come up with the most effective design for your business card. A good company will help you produce a business card that is not only appealing, but one that reinforces your brand. By making use of design services, you also avoid paying a designer’s mark-up while benefitting from a single point of contact that addresses your concerns.
A cheap business card may initially save you a little money, but will ultimately cost you so much more. A business card is more than a piece of paper. It helps you create a powerful impression. Never trust a printing company that thinks “cheap” is part of your marketing strategy.